:root{
  --ink:#25211d;
  --muted:#625c55;
  --faint:#6b645c;
  --border-strong:#8b8278;
  --paper:#f8f5ef;
  --paper-2:#f1ece4;
  --white:#fffdf9;
  --line:#d9d1c7;
  --accent:#a43b2f;
  --accent-dark:#7d2a21;
  --serif:Georgia,"Times New Roman",serif;
  --sans:ui-sans-serif,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
  --shell:1180px;
}
*{box-sizing:border-box}
html{scroll-behavior:auto}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);line-height:1.6}
a{color:inherit;text-decoration-color:rgba(164,59,47,.55);text-underline-offset:3px}
a:hover{color:var(--accent)}
img{max-width:100%;height:auto}
button,input,textarea,select{font:inherit}
.screen-reader-text{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip-link:focus{position:fixed;z-index:9999;top:12px;left:12px;width:auto;height:auto;margin:0;clip:auto;overflow:visible;padding:10px 14px;background:var(--ink);color:#fff;text-decoration:none}
.shell{width:min(calc(100% - 56px),var(--shell));margin-inline:auto}
.eyebrow{margin:0 0 10px;font-size:10px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}
.button{display:inline-flex;align-items:center;justify-content:center;min-height:44px;padding:0 18px;background:var(--ink);color:#fff;border:1px solid var(--ink);text-decoration:none;font-size:10px;font-weight:800;letter-spacing:.1em;text-transform:uppercase}
.button:hover{background:var(--accent);border-color:var(--accent);color:#fff}
a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible{outline:3px solid #a43b2f;outline-offset:3px}
.text-link,.section-link a{font-size:11px;font-weight:800;letter-spacing:.06em;text-transform:uppercase;text-decoration:none}

/* Header */
.site-header{position:relative;z-index:20;background:rgba(248,245,239,.98);border-bottom:1px solid var(--line)}
.nav{display:grid;grid-template-columns:250px minmax(0,1fr);gap:32px;align-items:center;min-height:82px}
.brand{text-decoration:none;display:flex;flex-direction:column;min-width:0}
.brand-name{font:700 24px/1.05 var(--serif);letter-spacing:-.025em}
.brand-sub{margin-top:4px;color:var(--faint);font-size:10px;letter-spacing:.09em;text-transform:uppercase;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.site-menu{display:flex;align-items:center;justify-content:flex-end;gap:24px;min-width:0}
.navlinks{display:flex;align-items:center;gap:24px;list-style:none;margin:0;padding:0}
.navlinks a{text-decoration:none;font-size:10px;font-weight:800;letter-spacing:.08em;text-transform:uppercase}
.mobile-toggle{display:none;border:0;background:transparent;padding:10px 0;font-size:10px;font-weight:800;letter-spacing:.09em;text-transform:uppercase;cursor:pointer}
.header-search .search-form{display:flex;align-items:center;gap:8px}
.header-search .search-field{width:110px;border:0;border-bottom:1px solid var(--border-strong);background:transparent;padding:6px 2px;font-size:12px;transition:width .2s ease}
.header-search .search-field:focus{width:170px;outline:2px solid var(--accent);outline-offset:3px}
.header-search .search-submit{border:0;background:transparent;padding:6px 0;font-size:9px;font-weight:800;letter-spacing:.07em;text-transform:uppercase;cursor:pointer}

/* Hero */
.hero{padding:82px 0 66px;border-bottom:1px solid var(--line)}
.hero-small{padding:58px 0 48px}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(280px,.65fr);gap:80px;align-items:end}
h1,h2,h3{font-family:var(--serif);font-weight:600;letter-spacing:-.03em;line-height:1.08}
h1{max-width:900px;margin:0;font-size:clamp(48px,6vw,78px)}
.hero-small h1{font-size:clamp(42px,5vw,64px)}
.lede{max-width:820px;margin:24px 0 0;font:400 21px/1.55 var(--serif);color:#514b45}
.hero-copy{max-width:760px;margin-top:26px;color:var(--muted);font-size:15px}
.hero-copy p:last-child{margin-bottom:0}
.hero-aside{border-left:1px solid var(--line);padding-left:32px;color:var(--muted);font-size:14px}
.hero-aside p{margin-top:0}

/* Sections */
.section{padding:72px 0;border-bottom:1px solid var(--line)}
.section-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(300px,.62fr);gap:72px;align-items:end;margin-bottom:34px}
.section-head h2{margin:0;font-size:clamp(36px,4vw,52px)}
.section-head>p{margin:0;color:var(--muted);font-size:14px;line-height:1.75}
.section-link{margin:28px 0 0}

/* Research */
.research-grid-list{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,300px),1fr));gap:1px;background:var(--line);border:1px solid var(--line)}
.research-card{background:var(--white);min-width:0}
.card-link{display:flex;min-height:100%;flex-direction:column;padding:28px;text-decoration:none}
.card-link:hover{background:#fff}
.card-media{margin:-28px -28px 22px;aspect-ratio:16/9;overflow:hidden;background:var(--paper-2)}
.card-media img{width:100%;height:100%;object-fit:cover;display:block}
.card-topline{display:flex;align-items:center;justify-content:space-between;gap:12px;flex-wrap:wrap}
.research-card h2{margin:18px 0 14px;font-size:29px}
.research-card p{margin:0;color:var(--muted);font-size:14px;line-height:1.7}
.card-footer{display:flex;justify-content:space-between;gap:18px;margin-top:auto;padding-top:34px;color:var(--faint);font-size:10px;letter-spacing:.06em;text-transform:uppercase}
.client-label{display:inline-flex;padding:5px 7px;border:1px solid #d3b2ad;background:#f9efed;color:var(--accent-dark);font-size:10px;font-weight:800;letter-spacing:.07em;text-transform:uppercase}
.client-label-large{margin:0 0 18px}

/* Current Views */
.view-board{border-top:1px solid var(--ink)}
.view-row{display:grid;grid-template-columns:minmax(0,1.45fr) 120px 140px minmax(240px,.9fr);gap:28px;align-items:start;padding:26px 0;border-bottom:1px solid var(--line)}
.view-main h2{margin:10px 0 10px;font-size:26px}
.view-main h2 a{text-decoration:none}
.view-main>p{margin:0;color:var(--muted);font-size:13px;line-height:1.65}
.metric-label,.view-metrics span{display:block;margin-bottom:6px;color:var(--faint);font-size:10px;font-weight:800;letter-spacing:.09em;text-transform:uppercase}
.view-row strong{font:600 17px/1.3 var(--serif)}
.view-implication p{margin:0;color:#514b45;font-size:12px;line-height:1.55}
.view-implication small{display:block;margin-top:8px;color:var(--faint);font-size:10px}

/* Weekly */
.weekly-grid{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:76px;align-items:start}
.weekly-grid h2{margin:0 0 18px;font-size:46px}
.weekly-grid>div>p:not(.eyebrow){color:var(--muted);font-size:14px;line-height:1.72}
.weekly-list{border-top:1px solid var(--ink)}
.weekly-row{display:block;padding:24px 0;border-bottom:1px solid var(--line)}
.weekly-row.has-thumbnail{display:grid;grid-template-columns:minmax(0,160px) minmax(0,1fr);gap:22px}
.weekly-thumb{display:block;align-self:start;aspect-ratio:16/10;overflow:hidden}
.weekly-thumb img{width:100%;height:100%;object-fit:cover;display:block}
.weekly-row-body>div{display:flex;justify-content:space-between;gap:16px;color:var(--faint);font-size:10px;text-transform:uppercase;letter-spacing:.06em}

.weekly-row h2{margin:10px 0 10px;font-size:28px}
.weekly-row h2 a{text-decoration:none}
.weekly-row p{margin:0;color:var(--muted);font-size:13px;line-height:1.65}
.archive-weekly{max-width:900px;margin-inline:auto}

/* Funnel */
.client-section{background:var(--paper-2)}
.client-banner{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:60px;align-items:center}
.client-banner h2{margin:0 0 12px;font-size:42px}
.client-banner p:not(.eyebrow){max-width:760px;margin:0;color:var(--muted)}
.client-cta{max-width:860px;margin:56px 0 0;padding:34px;border-top:1px solid var(--ink);border-bottom:1px solid var(--line);background:var(--paper-2)}
.client-cta h2{margin:0 0 12px;font-size:32px}
.client-cta>p:not(.eyebrow){max-width:680px;color:var(--muted)}

/* Articles */
.article-shell{padding-top:72px;padding-bottom:88px}
.article-header{max-width:960px;margin:0 auto 46px}
.article-header h1{font-size:clamp(44px,5.8vw,72px)}
.article-meta{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin-top:28px;color:var(--faint);font-size:10px;text-transform:uppercase;letter-spacing:.06em}
.topic-list{display:flex;gap:8px;flex-wrap:wrap}
.topic-list a{padding:5px 8px;border:1px solid var(--border-strong);text-decoration:none;font-size:10px;font-weight:800;letter-spacing:.06em;text-transform:uppercase}
.article-body{max-width:760px;margin:0 auto;font:400 18px/1.78 var(--serif)}
.article-body h2{margin:1.8em 0 .65em;font-size:36px}
.article-body h3{margin:1.6em 0 .55em;font-size:27px}
.article-body a{color:var(--accent-dark)}
.article-body blockquote{margin:2em 0;padding:0 0 0 24px;border-left:3px solid var(--accent);font-size:22px;line-height:1.55;color:#3f3934}
.featured-image{max-width:960px;margin:0 auto 44px}.featured-image img{display:block;width:100%;height:auto}
.article-body .wp-block-table{max-width:100%;overflow-x:auto}.article-body .wp-block-table:focus-visible{outline:3px solid var(--accent);outline-offset:3px}.article-body table{width:100%;border-collapse:collapse;margin:2em 0;font:400 13px/1.5 var(--sans)}.article-body .wp-block-table table{min-width:600px}
.article-body th,.article-body td{padding:10px 12px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}
.article-body th{font-size:10px;letter-spacing:.08em;text-transform:uppercase}
.article-body img{height:auto}
.page-shell .article-body{max-width:820px}
.view-metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;margin-top:30px;background:var(--line);border:1px solid var(--line)}
.view-metrics>div{background:var(--white);padding:16px}
.view-metrics strong{font:600 19px/1.3 var(--serif)}
.implication-box{max-width:760px;margin:0 auto 34px;padding:24px;border-left:3px solid var(--accent);background:var(--paper-2)}
.implication-box p{margin:0;font:400 19px/1.6 var(--serif)}
.change-log{max-width:860px;margin:56px auto 0;border-top:1px solid var(--ink)}
.change-log h2{margin:22px 0 8px;font-size:29px}
.change-log-note{margin:0 0 16px;color:var(--faint);font-size:11px}
.change-log-row{display:grid;grid-template-columns:170px minmax(0,1fr);gap:28px;padding:16px 0;border-top:1px solid var(--line);font-size:13px}
.change-log-date{color:var(--faint);font-size:10px;letter-spacing:.06em;text-transform:uppercase}

/* Search / forms */
.search-box{max-width:640px;margin-top:28px}
.search-form{display:flex;gap:9px}
.search-form label{flex:1}
.search-field{width:100%;min-height:44px;border:1px solid var(--border-strong);background:var(--white);padding:8px 12px;font-size:16px}
.search-field:focus{outline:3px solid rgba(164,59,47,.25);border-color:var(--accent)}
.search-submit{min-height:44px;border:1px solid var(--ink);background:var(--ink);color:#fff;padding:0 15px;font-size:10px;font-weight:800;letter-spacing:.08em;text-transform:uppercase;cursor:pointer}
.empty-state{grid-column:1/-1;padding:40px;border:1px solid var(--line);background:var(--white)}.view-board>.empty-state{border-top:0}
.empty-state h2{margin:0 0 10px;font-size:32px}

/* Pagination */
.pagination{margin-top:36px}
.pagination ul{display:flex;gap:7px;flex-wrap:wrap;list-style:none;margin:0;padding:0}
.pagination a,.pagination span{display:inline-flex;min-width:40px;min-height:40px;align-items:center;justify-content:center;padding:0 10px;border:1px solid var(--border-strong);text-decoration:none;font-size:10px}
.pagination .current{background:var(--ink);border-color:var(--ink);color:#fff}

/* Footer */
.site-footer{border-top:1px solid var(--line);background:var(--white)}
.footer-grid{display:flex;justify-content:space-between;gap:42px;padding-top:34px;padding-bottom:26px}
.footer-brand{font:700 21px/1.1 var(--serif)}
.footer-grid p{margin:7px 0 0;color:var(--faint);font-size:10px;letter-spacing:.07em;text-transform:uppercase}
.footer-menu{display:flex;gap:18px;flex-wrap:wrap;list-style:none;margin:0;padding:0}
.footer-menu a{text-decoration:none;font-size:10px;letter-spacing:.07em;text-transform:uppercase;color:var(--faint)}
.legal{padding:18px 0 36px;border-top:1px solid #e7e0d7}
.legal p{margin:0;color:var(--faint);font-size:11px;line-height:1.6}
.legal .copyright{margin-top:5px}

@media(max-width:960px){
  .shell{width:min(calc(100% - 40px),var(--shell))}
  .nav{grid-template-columns:minmax(0,1fr) auto;min-height:70px}
  .mobile-toggle{display:block}
  .no-js .site-menu{display:flex;grid-column:1/-1;flex-direction:column;align-items:stretch;padding:0 0 16px}
  .js .site-menu{display:none;grid-column:1/-1;padding-bottom:16px}
  .js .site-header.menu-open .site-menu{display:flex;flex-direction:column;align-items:stretch}
  .navlinks{display:grid;gap:0;border-top:1px solid var(--line)}
  .navlinks li{border-bottom:1px solid var(--line)}
  .navlinks a{display:block;padding:12px 0;font-size:11px}
  .header-search{padding-top:14px}
  .header-search .search-field,.header-search .search-field:focus{width:100%;font-size:16px}
  .header-search .search-form{align-items:stretch}
  .hero{padding:60px 0 50px}
  .hero-grid,.section-head,.weekly-grid,.client-banner{grid-template-columns:1fr;gap:30px}
  .hero-aside{border-left:0;border-top:1px solid var(--line);padding:22px 0 0}
  .research-grid-list{grid-template-columns:1fr}
  .view-row{grid-template-columns:1fr 1fr;gap:20px;padding:24px 0}
  .view-main,.view-implication{grid-column:1/-1}
  .client-banner .button{justify-self:start}
}

@media(max-width:600px){
  .shell{width:min(calc(100% - 28px),var(--shell))}
  .brand-name{font-size:21px}
  .brand-sub{display:none}
  h1{font-size:42px}
  .hero-small h1{font-size:38px}
  .lede{font-size:18px}
  .section{padding:54px 0}
  .section-head h2,.weekly-grid h2,.client-banner h2{font-size:34px}
  .card-link{padding:22px}
  .card-media{margin:-22px -22px 20px}
  .weekly-row.has-thumbnail{grid-template-columns:1fr}
  .weekly-thumb{max-width:260px}
  .research-card h2{font-size:25px}
  .view-row{grid-template-columns:1fr}
  .view-main,.view-implication{grid-column:auto}
  .article-shell{padding-top:52px;padding-bottom:64px}
  .article-header h1{font-size:42px}
  .featured-image{margin-bottom:32px}
  .article-body{font-size:17px}
  .article-body h2{font-size:31px}
  .view-metrics{grid-template-columns:1fr}
  .change-log-row{grid-template-columns:1fr;gap:6px}
  .search-form{flex-direction:column}
  .footer-grid{flex-direction:column}
}

@media(prefers-reduced-motion:no-preference){
  html{scroll-behavior:smooth}
}